Nike announced the delayed release of its Air Max 1 x Cactus Jack sneaker collaboration with the Grammy nominated rapper last month. However, on Friday TMZ reported that a source close to Scott insisted, “this is not a cancelation or creasing of an ongoing agreement.” According to the news outlet’s source, Scott and AB InBev had a mutual agreement that was set to expire at the end of November.Īnheuser-Busch isn’t the only major brand to distance itself from Scott following the Astroworld event. CACTI quickly sold out online and in retail locations around the country after its initial release.Īnheuser-Busch has not directly pointed to the Astroworld tragedy as reason for CACTI’s discontinuation. 2, Coors’ Seltzer With A Mission Variety Pack, and the Mike’s Hard Lemonade Seltzer Variety Pack during its first week. The brand even outpaced White Claw’s Variety Pack No. In fact, CACTI’s first week sales were higher than any other product in Anheuser-Busch’s history. The tequila-inspired hard seltzer’s debut was met with considerable fanfare and record-breaking first week sales. We believe brand fans will understand and respect this decision,” an Anheuser-Busch spokesperson outlined in a statement for NBC News.ĪB InBev and Scott collaborated to launch CACTI this past spring. “After careful evaluation, we have decided to stop all production and brand development of CACTI Agave Spiked Seltzer. The alcohol beverage giant’s announcement comes just over a month after ten people were crushed to death during a crowd surge at Scott’s Astroworld Festival in Houston. In the US, the popularity of the Weber Blue Agave plant has skyrocketed, that there has been an increase of more than 30% of consumption from 2015 until 2020.ĭue to this, the demand for 100% Blue Agave plant products has been massive, with Agave-based spirits being the third-largest spirits category in the US alone, following vodka and whiskey.On Friday Anheuser-Busch reported the discontinuation of rapper and entrepreneur Travis Scott’s spiked seltzer, CACTI. The famous Blue Agave plant is used in making the favorite alcoholic drink, tequila. The woman said she chose to buy Cacti despite it being more expensive than other spiked seltzer brands in stores because she assumed she was getting the real "Blue Agave," which is used to make tequila.īut then, after finding out that it was only a sweetener, she believes that the company and the product have ripped her off because it is now worth less than what she would have paid if Anheuser-Busch didn't market it as having been made with 100% Blue Agave from Mexico.Īs many know, Agave is a plant native to arid and semi-arid regions of the Americas, particularly in Mexico. However, she was disappointed to find out that the product didn't contain "real" Blue Agave from Mexico, but instead, just an "agave sweetener." In the court document, Read reportedly purchased Cacti in June and July of this year, thinking it would contain agave spirits because it is labeled as "Agave Spiked Seltzer." Travis Scott's Cacti brand of spiked seltzer is currently facing a lawsuit.Ī fan of the Travis Scott's Anheuser-Busch drink isn't enjoying the drink anymore after finding out that there has been some mislabeling in the product.Īccording to AllHipHop, Rebecca Read filed a class-action lawsuit against the brewing company, claiming that she has issues with the beverage reportedly "made with 100% Blue Agave from Mexico."
0 Comments
Leave a Reply. |